以后我就寫點(diǎn)關(guān)于這方面的分享讓大家的業(yè)務(wù)通過短視頻來獲客，以及想做短視頻內(nèi)容不知道怎么做的都可以往下看下去，經(jīng)驗(yàn)實(shí)操看我是怎么做的，看我是走了那些彎路踩了那些坑，希望你吸取了我經(jīng)驗(yàn)后你今后也可以少走幾年彎路！
　　In the future, I will write some sharing about this topic so that everyone's business can attract customers through short videos, and anyone who wants to create short video content but doesn't know how to do it can read on. Experience and practice show me how I did it, and see what detours and pitfalls I took. I hope you can learn from my experience and avoid a few years of detours in the future!
　　很多人不知道自己的工作是可以通過短視頻來獲客的。這個(gè)我太有感觸了，畢業(yè)后剛?cè)敕康禺a(chǎn)的時(shí)候，我的經(jīng)理每天就叫我們打電話，出去拓客，展業(yè)啊，都很難獲到精準(zhǔn)客戶，一個(gè)月的業(yè)績也很差。于是那時(shí)候我就已經(jīng)開始自己拍短視頻了，很多粉絲都知道我現(xiàn)在是一個(gè)寫字博主。幾年的時(shí)間我嘗試了無數(shù)的內(nèi)容方法，拍攝技巧剪輯，上過熱門，也做出過幾百萬的播放量，也做過好幾個(gè)賬號(hào)，也在短視頻上賺了一些錢。
　　Many people are unaware that their job can attract customers through short videos. I am deeply touched by this. When I first entered the real estate industry after graduation, my manager called us every day to expand our customer base and business. It was difficult to obtain accurate customers, and our monthly performance was also very poor. So at that time, I had already started making short videos by myself, and many fans knew that I was now a writing blogger. Over the course of several years, I have tried countless content methods, filming techniques, and editing. I have become popular and gained millions of views. I have also created several accounts and earned some money from short videos.
　　在看一下我拍了多少視頻，基本每天一條，還不算刪除的。這個(gè)賬號(hào)私密作品都是千多條，差不多五年時(shí)間短視頻制作拍攝。所以我想讓你們少走點(diǎn)彎路少踩點(diǎn)坑。免費(fèi)分享干貨，希望您能點(diǎn)贊支持一下，讓我有動(dòng)力持續(xù)的分享下去！
　　Looking at how many videos I have taken, basically one per day, not including deleted ones. This account has over a thousand private works and has been producing and filming short videos for almost five years. So I want you to avoid detours and pitfalls. Free sharing of valuable information, I hope you can give me likes and support to motivate me to continue sharing!
　　然而今天還有很多人不知道拍短視頻，就知道拿著抖音直接拍攝，或者當(dāng)朋友圈發(fā)，這是浪費(fèi)我們身邊的資源啊。為什么寫這篇了文章了？我今天在朋友圈看到了之前的一位同事發(fā)的短視頻是她自己拍的。很有感觸，為什么了？首先她年紀(jì)比較大，同事們都叫她大姐，其次她文化不高，當(dāng)時(shí)考試都考了好幾次，但是人家愿意持續(xù)學(xué)習(xí)，我記得那時(shí)候基本她都是幾萬的業(yè)績。我們?cè)?jīng)還聽過她的分享?？梢钥匆幌挛遗笥讶貓D，別人對(duì)她評(píng)價(jià)。好了話不多說，記得點(diǎn)贊分享干貨開始了。
　　Today, however, many people do not know how to shoot short videos, they just know how to shoot with Tiktok directly, or as friends. This is a waste of resources around us. Why did you write this article? I saw a short video posted by a former colleague on my social media today, which she filmed herself. Very touched, why is that? Firstly, she is quite old and her colleagues call her 'big sister'. Secondly, she has a low level of education and has taken several exams at that time. However, she is willing to continue learning. I remember at that time, she usually achieved tens of thousands of yuan in performance. We have also heard her sharing before. You can take a look at the screenshot of my friend circle and see how others have evaluated her. Alright, without further ado, remember to like and share your valuable insights.
　　現(xiàn)如今特別是做業(yè)務(wù)的人拍短視是最直接獲取精準(zhǔn)客戶的一種方式。并且入門簡單，像我們大家熟知的快手，抖音，小紅書，西瓜視頻，火山小視頻，微視，YouTube等等，都是可以利用起來的。
　　Nowadays, especially for business people, taking short shots is the most direct way to obtain accurate customers. It is also easy to get started, such as Kwai, Tiktok, Little Red Book, Watermelon Video, Volcano Video, Microvision, YouTube and so on, which can be used.
　　很多人都會(huì)進(jìn)入一個(gè)誤區(qū)，那就是拍短視頻需要買很多設(shè)備。其實(shí)一部手機(jī)就可以了，我的建議最好是水果機(jī)，拍出的效果是比安卓好，條件好的可以使用相機(jī)拍攝。其實(shí)這些都不是主要因素，最主要的因素永遠(yuǎn)是【內(nèi)容】，而非【設(shè)備】其次【剪輯】能力。你看看你們平時(shí)看的短視頻為什么看起來都是很清晰很吸引人的，自己拍的卻是模糊，雜亂無章，沒有層次感。很多人會(huì)問我又不會(huì)pr，我又沒有電腦怎么剪輯。你只要手機(jī)上下載一個(gè)剪映app就可以了。
　　Many people fall into a misconception that shooting short videos requires buying a lot of equipment. Actually, a mobile phone is enough. My suggestion is to use a fruit machine, which produces better results than a Android camera. If the conditions are good, you can use a camera to take pictures. In fact, these are not the main factors. The most important factor is always the content, not the device, and secondly, the editing ability. Why do you see that the short videos you usually watch look very clear and attractive, while the ones you take are blurry, disorganized, and lack a sense of hierarchy. Many people ask me how to edit without knowing PR and without a computer. You just need to download a Jianying app on your phone.
　　弄個(gè)目錄大家好記
　　Create a directory for everyone to remember
　　一、適合人群
　　1、 Suitable for the target audience
　　1、不會(huì)拍短視頻
　　1. I don't know how to shoot short videos
　　2、想做副業(yè)
　　2. I want to do a side job
　　二、拍攝工具
　　2、 Shooting tools
　　1、手機(jī)
　　1. Mobile phone
　　2、相機(jī)
　　2. Camera
　　3、配件（三腳架）
　　3. Accessories (tripod)
　　三、腳本創(chuàng)作
　　3、 Script creation
　　1，場景
　　1. Scene
　　2、鏡號(hào)
　　2. Mirror number
　　3、內(nèi)容畫面
　　3. Content screen
　　4、景別
　　4. Jing Bie
　　5、臺(tái)詞
　　5. Dialogue lines
　　6、時(shí)長
　　6. Duration
　　7、音樂/音效
　　7. Music/Sound Effects
　　四、拍攝技巧
　　4、 Shooting Techniques
　　1、俯拍
　　1. Head up shooting
　　2、平拍
　　2. Ping Pai
　　3、仰拍
　　3. Upward shooting
　　五、拍攝軟件濾鏡
　　5、 Shooting software filters
　　1、美顏
　　1. Beautiful appearance
　　2、濾鏡
　　2. Filter Filters
　　六、后期制作
　　6、 Post production
　　1、素材
　　1. Material
　　2、剪映app
　　2. Jianying app
　　整個(gè)流程就是這樣，現(xiàn)在開始一一拆解，建議收藏
　　The whole process is like this. Let's start dismantling them one by one now. It is recommended to bookmark them
　　一、適合人群
　　1、 Suitable for the target audience
　　1、銷售人員不知道怎么打造自己短視頻的，不知道怎么獲客的，其實(shí)打造短視頻ip就是我們的一張名片。
　　1. Salespeople don't know how to create their own short videos or attract customers, but creating a short video IP is actually our business card.
　　2、想做副業(yè)提升額外收入的。其實(shí)短視頻有粉絲就可以變現(xiàn)帶貨賣貨以及播放量賺錢。
　　2. I want to do a side job to increase my extra income. In fact, having fans in short videos can monetize sales and earn money from views.
　　二、拍攝工具
　　2、 Shooting tools
　　1、對(duì)于新手來說，最直接簡便的的拍攝器材就是手機(jī)，走到那拍到哪兒。首先手機(jī)拍攝前檢查攝像頭是否有臟污遮住影響拍攝，其次把分辨率和畫質(zhì)設(shè)置好，這樣拍出來的視頻才清晰。
　　1. For beginners, the most direct and convenient shooting equipment is a mobile phone, which can take pictures wherever you go. Firstly, check if the camera on the phone is covered by dirt before shooting, and secondly, set the resolution and image quality properly so that the video captured is clear.
　　現(xiàn)在拿出手機(jī)
　　Now take out your phone
　　第一步：打開設(shè)置，找到相機(jī)功能。
　　Step 1: Open the settings and find the camera function.
　　第二步錄制視頻設(shè)置4K，60fps，錄制慢動(dòng)作視頻設(shè)置1080p，240fps
　　Step 2: Record a video with 4K and 60fps settings, and record a slow motion video with 1080p and 240fps settings
　　第三部：打開網(wǎng)絡(luò)構(gòu)圖以及自動(dòng)HDR輔助功能。
　　Part 3: Turn on network composition and automatic HDR assist function.
　　2、相機(jī)
　　2. Camera
　　佳能，GoPro，索尼，根據(jù)自己經(jīng)濟(jì)選擇。專業(yè)人士可以入手，這個(gè)就不細(xì)講了。
　　Canon GoPro， Sony, choose according to your own financial situation. Professionals can start with it, but we won't go into detail about it.
　　3，配件
　　3. Accessories
　　麥克風(fēng)，三腳架，補(bǔ)光燈。
　　Microphone, tripod, fill light.
　　麥克風(fēng)
　　microphone
　　1羅德video micro，手機(jī)相機(jī)都可以用，收音效果好在400左右
　　1 Rod Video Micro, can be used with both mobile phones and cameras, with a good recording effect of around 400
　　2博雅MM1:價(jià)格便宜150左右，智能兼容多種設(shè)備，即插即用。
　　2 Boya MM1: The price is about 150 yuan cheaper, and it is intelligent and compatible with multiple devices, plug and play.
　　3傳聲者領(lǐng)夾麥：即插即用，錄音收音效果都很好30塊左右
　　3 Voice Transducer Collar Clamp: Plug and play, good recording and reception effects, around 30 yuan
　　三腳架：
　　tripod:
　　1富圖寶X5i:穩(wěn)定400左右，不宜攜帶
　　1 Futubao X5i: Stable around 400, not suitable for carrying
　　2富圖寶FY800，輕便可以出門攜帶，礦泉水高度，云臺(tái)垂直旋轉(zhuǎn)，價(jià)格250左右
　　Futubao FY800, lightweight and portable for outdoor use, with mineral water height and a vertically rotating gimbal, priced at around 250 yuan
　　3富圖寶FY810:云臺(tái)是360度旋轉(zhuǎn)
　　3 Futubao FY810: The gimbal rotates 360 degrees
　　4TPKI手機(jī)支架：360度旋轉(zhuǎn)云臺(tái)，藍(lán)牙遙控，穩(wěn)拍防抖50左右
　　4TPKI mobile phone holder: 360 degree rotating pan tilt, Bluetooth remote control, stable shooting and anti shake around 50
　　補(bǔ)光燈：
　　fill-in light:
　　1CYKE補(bǔ)光燈：三種顏色，一燈多用亮度可調(diào)節(jié)，價(jià)格200左右
　　1CYKE fill light: three colors, one lamp with multiple uses, adjustable brightness, price around 200
　　2捷寶TTV-204:可攜帶，性價(jià)比高價(jià)格100左右
　　2 Jiebao TTV-204: portable, cost-effective, priced around 100 yuan
　　3智云smoothx：一鍵成片，橫豎屏切換價(jià)格300左右
　　3 Smart Cloud Smoothx: One click film formation, horizontal and vertical screen switching, priced around 300 yuan
　　以上不做推薦，根據(jù)自己硬實(shí)力軟實(shí)力購買。我曾經(jīng)買過很多器材，其實(shí)很多都沒有用。最終還是每天拿著一部手機(jī)就開始拍攝，我拍攝寫字視頻用補(bǔ)光燈比較多，其他拍攝基本都是一部手機(jī)搞定。這里說一下做口播的是需要麥克風(fēng)，做圖文的需要補(bǔ)光燈。一個(gè)人拍攝沒人幫忙情況下可以買個(gè)三腳架。
　　The above is not recommended, purchase based on your own hard and soft power. I have bought a lot of equipment before, but many of them were actually useless. In the end, I started shooting with a mobile phone every day. I used a lot of fill lights to shoot writing videos, while most of the other shooting was done with one phone. Here, it is mentioned that for oral broadcasting, a microphone is required, while for graphic and textual production, supplementary lighting is needed. When shooting alone without anyone's help, you can buy a tripod.
　　三、腳本創(chuàng)作
　　3、 Script creation
　　腳本創(chuàng)作是短視頻靈魂，是前期構(gòu)思與靈感的體現(xiàn)。
　　Script creation is the soul of short videos, reflecting the initial ideas and inspirations.
　　1:場景：場景就是在那里拍，室內(nèi)還是室外
　　1: Scene: The scene was filmed there, indoors or outdoors
　　2:鏡號(hào)：1，2，3……
　　2: Mirror number: 1, 2, 3
　　3面面內(nèi)容：展示的才藝還是口述故事…
　　Three sided content: showcasing talents or oral stories
　　4景別：景別不同所表達(dá)的情感內(nèi)容還有功能也不相同，具體如下圖
　　4 Scenes: Different scenes express different emotional content and functions, as shown in the following figure
　　遠(yuǎn)景：拍出來有那種電影畫面，場面很廣闊，一般電影開頭都用的是遠(yuǎn)景開頭，結(jié)尾也適用遠(yuǎn)景。
　　Vision: When shooting, there is a kind of movie scene with a wide range of scenes. Generally, the movie starts with a vision, and the ending also applies to a vision.
　　全景：這是拍攝一場短視頻的總角度，控制著這一部戲中所有的分切鏡頭的光線，色調(diào)，色調(diào)。以及拍攝的對(duì)象的位置和方向，拍照時(shí)就是成年人全身照。
　　Panoramic view: This is the overall angle used to shoot a short video, controlling the lighting, color tone, and color tone of all the segmented shots in the scene. And the position and direction of the subject being photographed, when taking a photo, it is a full body photo of an adult.
　　中景：成年人膝蓋以上
　　Mid shot: Adults above the knee
　　近景：我們看電影里面中景和近景是最常用的景別，具有變化多端的特點(diǎn)，成年人胸部以上。
　　Close up: In movies, medium and close up are the most commonly used scenes, with a variety of variations, above the chest of adults.
　　特寫：動(dòng)物世界中這個(gè)視角用的比較多，是為了讓觀眾更直接，迅速的抓住事物本質(zhì)加深觀眾對(duì)自然界的認(rèn)識(shí)，主要拍攝成年人肩以上部分。
　　Close up: This perspective is commonly used in the animal world to allow the audience to more directly and quickly grasp the essence of things and deepen their understanding of the natural world. It mainly captures the shoulder and upper parts of adults.
　　5臺(tái)詞：內(nèi)容中你將闡述的是什么。
　　What will you elaborate on in the content.
　　6時(shí)長：視頻拍攝一分鐘還是三分鐘，根據(jù)創(chuàng)作內(nèi)容確定
　　6 hours: The duration of the video shooting is one minute or three minutes, depending on the creative content
　　7:音樂\音效：歡快，愉悅，悲傷，所呈現(xiàn)的是一個(gè)怎樣氛圍。
　　7: Music/sound effects: cheerful, joyful, sad, what kind of atmosphere is presented.
　　四、拍攝技巧
　　4、 Shooting Techniques

　　一張圖告訴你
　　A picture tells you
　　水平變化：客觀全面的展示人物效果，拍出來效果顯得端莊。
　　Horizontal changes: objectively and comprehensively display character effects, and the captured effect appears dignified.
　　側(cè)面角度：這是一部電影中最多的角度，顯得自然，活潑。
　　Side angle: This is the most common angle in a movie, appearing natural and lively.
　　背面角度：富有含蓄生動(dòng)豐富的人物刻畫
　　Back angle: Rich in implicit, vivid and diverse character portrayal
　　五、拍攝軟件濾鏡
　　5、 Shooting software filters
　　美顏：輕顏相機(jī)可能每個(gè)女孩子手機(jī)上會(huì)有一個(gè)。輕顏適合自拍這些畫面，瘦臉很自然，轉(zhuǎn)頭臉不會(huì)明顯變大。
　　Beauty: A lightweight camera may be available on every girl's phone. Light face is suitable for taking selfies, and slimming the face is very natural. Turning the head will not significantly enlarge the face.
　　濾鏡：vue風(fēng)景電影類型大片首選，有質(zhì)感。
　　Filter: Vue is the preferred choice for landscape movie genre blockbusters, with texture.
　　六、后期制作
　　6、 Post production
　　1:素材全部倒入剪映，上面有給出剪映自行搜索下載，里面有很多功能添加音樂，字幕，特效，轉(zhuǎn)場，變調(diào)，調(diào)速等等。
　　1: All the materials are poured into Jianying, which provides self search and download options. There are many functions to add music, subtitles, special effects, transitions, tone changes, speed adjustments, and more.
　　專業(yè)人士可以用pr。有電腦可以用電腦版剪映。
　　Professionals can use PR. If there is a computer, you can use the computer version for editing.
　　好了，今天就先分享到這里，這只是一個(gè)大概，具體還有很多細(xì)節(jié)，我希望你們像我哪位同事一樣跟上時(shí)代的步伐，不會(huì)就學(xué)，咱們笨一點(diǎn)慢一點(diǎn)沒關(guān)系，只要能擴(kuò)展自己的業(yè)務(wù)能力提升自己技能就在進(jìn)步了，我相信沒有什么可以阻擋前進(jìn)的步伐。加油！最后別忘了點(diǎn)贊收藏哦。
　　Alright, that's all for today's sharing. This is just a rough idea, but there are still many details. I hope you can keep up with the pace of the times like any of my colleagues. If you can't learn, it doesn't matter if we are a bit slow or stupid. As long as we can expand our business capabilities and improve our skills, we will make progress. I believe there is nothing that can stop us from moving forward. Come on! Don't forget to like and bookmark it.